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Collective Power in Shared Knowledge

Collective Power in Shared Knowledge

Though we live in the age of the internet, it would seem that we’ve never been further away from knowing exactly where our products come from.   If you’re anything like us, in recent years you’ve been more curious of the people, places and processes that make the products you purchase and use/consume. While there […]

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Finding the Strength in Vulnerability with Brené Brown

Finding the Strength in Vulnerability with Brené Brown

What if you had the ability to cut through the noise; to create a brand, campaign, product or idea that made others go, “Yes! That is SO me.” What if you had access to this incredible tool whenever you needed it; and what if we told you, you already did? We’re not talking new software, […]

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When Honesty Really is the Best Policy

When Honesty Really is the Best Policy

As there’s over 80 million millennials worldwide, marketing to them means trying to reach the largest generation in history. With their lives being so intrinsically linked to constant barrage of the internet, how does one cut through the noise?

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The new wave of body positivity

The new wave of body positivity

In the age of Instagram and Facetune, there’s greater pressure than ever for women to appear perfect. To combat the toxicity, a trend of ‘body positivity’ took hold, though what happens when this isn’t enough?

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Saving lives, one bra at a time

Saving lives, one bra at a time

Answering a dire need to understand female cardiac health, startup Bloomer Tech designed a wearable monitor to wear close to the heart: in a bra.

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Stopping Stigmatisation

Stopping Stigmatisation

Libra’s latest ad features red period blood instead of the usual sanitised blue, and people aren’t happy.

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From woman to woman: the trend of honest empowerment

From woman to woman: the trend of honest empowerment

No longer just looking to buy a product, women nowadays are far more likely to want to buy into a positive brand ‘experience’. And when it comes to women, who better to understand how to authentically support, than other women?

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Redefining femininity after #metoo

Redefining femininity after #metoo

In a post #metoo era, the push for women’s voices to be heard is stronger than ever. During this time of complete transparency, how should marketing speak with women?

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Her Agency launches to market

Her Agency launches to market

A wholly owned specialisation of Heard Agency, Her consists of internal female specialists, charged with delivering marketing solutions for brands focused towards female target markets.

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