Klorane Change Makers

Drawing upon Klorane’s mission to ‘Protect’, ‘Explore’ and ‘Share’ the environment, we integrated products around the audience’s areas of interest.

We strategically framed the products around Klorane’s ethos. Emphasising Klorane’s sustainable gathering techniques and environmental consciousness, we communicated their top haircare ranges in a natural way. Profiling the three inspirational ambassadors who embody each of Klorane’s three pillars, we highlighted the #Kloranechangemakers across all channels. This championed the women whose values of sustainability aligned with Klorane’s, while also encouraging social media engagement with the hashtag.

Recognising how saturated the eco/vegan market has become, our campaign featured a modern, editorial style that spoke more of Klorane’s message than their products. The result is a highly relevant and approachable campaign, that positions Klorane as the empathetic and warm brand they are.