Operating under the French dermo-cosmetic company Pierre Fabre, Klorane is a natural pharmaceutical brand with a passion for botany. Established in 1965, their newly implemented strategy of ‘The Soul of Botany’ aimed to highlight their sustainable outlook.
Despite already having a significant fan base, Heard was engaged to mould the audience’s perception of Klorane as a true eco-friendly brand with a commitment to the environment through corporate responsibility. Noting that many of Klorane’s campaigns have been very product-focused, we decided to focus more on their commitment to sustainability.