The Good Sort is a new range of wellness shakes made with 100% natural ingredients immediately giving them an edge in a crowded marketplace packed with synthetic, low-quality protein powders. We were engaged to officially launch this exciting brand with a bang and create product awareness amongst health-conscious working women and mothers who are always on the go.
With a strong focus on The Good Sort’s ease of use and convenience, our integrated, female-first launch campaign included a product photoshoot that demonstrated the products’ unique points of difference. We wanted to highlight The Good Sort’s function of providing much-needed sustenance between meals for superwomen of all walks of life: from mothers to appointment jugglers. PR activity was key for this campaign; we widely distributed press releases and media kits to key health and beauty editors.
Understanding our female audience, we strategically targeted their favourite magazines and social media profiles through a blend of organic and paid online advertising. This approach ensured our message fed into the media channels used by women who seek health and beauty advice.
