We know what makes women tick.

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About

No two women are the same: each struggle and victory is unique.

Her caters to what is overlooked about women. Their complexities. Their differences. Our highly skilled, female-led team utilises a decade’s worth of experience from parent Heard Agency to market to women like never before. Her exists for a sole purpose: making connections between and for the women of Australia.


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Marketing
Values

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  • 1

    Modern

    Her is consistently at the forefront of social and technological trends, guaranteeing relevant, cutting-edge marketing solutions to women.

  • 2

    Expert

    As the only women-led agency in Australia specifically dedicated to marketing towards women, Her has a profound understanding of our audience.

  • 3

    Multi-faceted

    No two women are the same: each are equally as complex and unique. Her ensures that each campaign is given the exclusive, attentive treatment that women deserve.

Services

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  • Strategy

    Strategy

  • Creative

    Creative

  • Branding

    Branding

  • Digital & Social

    Digital & Social

  • Media

    Media

  • Account Service

    Account Service

Her is a full-service creative agency, doing everything in-house to ensure integrated branding and campaigns. Our team are experts across an impressively wide range of fields.

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Featured
Work

News &
Updates

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Collective Power in Shared Knowledge Collective Power in Shared Knowledge
Collective Power in Shared Knowledge Collective Power in Shared Knowledge

Collective Power in Shared Knowledge

Though we live in the age of the internet, it would seem that we’ve never been further away from knowing exactly where our products come from.   If you’re anything like us, in recent years you’ve been more curious of the people, places and processes that make the products you purchase and use/consume. While there […]

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Finding the Strength in Vulnerability with Brené Brown Finding the Strength in Vulnerability with Brené Brown
Finding the Strength in Vulnerability with Brené Brown Finding the Strength in Vulnerability with Brené Brown

Finding the Strength in Vulnerability wi...

What if you had the ability to cut through the noise; to create a brand, campaign, product or idea that made others go, “Yes! That is SO me.” What if you had access to this incredible tool whenever you needed it; and what if we told you, you already did? We’re not talking new software, […]

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When Honesty Really is the Best Policy When Honesty Really is the Best Policy
When Honesty Really is the Best Policy When Honesty Really is the Best Policy

When Honesty Really is the Best Policy

As there’s over 80 million millennials worldwide, marketing to them means trying to reach the largest generation in history. With their lives being so intrinsically linked to constant barrage of the internet, how does one cut through the noise?

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The new wave of body positivity The new wave of body positivity
The new wave of body positivity The new wave of body positivity

The new wave of body positivity

In the age of Instagram and Facetune, there’s greater pressure than ever for women to appear perfect. To combat the toxicity, a trend of ‘body positivity’ took hold, though what happens when this isn’t enough?

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Saving lives, one bra at a time Saving lives, one bra at a time
Saving lives, one bra at a time Saving lives, one bra at a time

Saving lives, one bra at a time

Answering a dire need to understand female cardiac health, startup Bloomer Tech designed a wearable monitor to wear close to the heart: in a bra.

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Stopping Stigmatisation Stopping Stigmatisation
Stopping Stigmatisation Stopping Stigmatisation

Stopping Stigmatisation

Libra’s latest ad features red period blood instead of the usual sanitised blue, and people aren’t happy.

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From woman to woman: the trend of honest empowerment From woman to woman: the trend of honest empowerment
From woman to woman: the trend of honest empowerment From woman to woman: the trend of honest empowerment

From woman to woman: the trend of honest...

No longer just looking to buy a product, women nowadays are far more likely to want to buy into a positive brand ‘experience’. And when it comes to women, who better to understand how to authentically support, than other women?

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Redefining femininity after #metoo Redefining femininity after #metoo
Redefining femininity after #metoo Redefining femininity after #metoo

Redefining femininity after #metoo

In a post #metoo era, the push for women’s voices to be heard is stronger than ever. During this time of complete transparency, how should marketing speak with women?

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Her Agency launches to market Her Agency launches to market
Her Agency launches to market Her Agency launches to market

Her Agency launches to market

A wholly owned specialisation of Heard Agency, Her consists of internal female specialists, charged with delivering marketing solutions for brands focused towards female target markets.

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