We know what makes women tick.

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About

No two women are the same: each struggle and victory is unique. The myriad roles a woman plays in her daily life, in turn, frame her ever-evolving relationship with the world. The notion of a singular definition of femininity, and a ‘collective’ female experience are the outdated cornerstones of far too many brands and campaigns.

Her caters to what is overlooked about women. Their complexities. Their differences. With a highly-skilled, female-led team of industry experts, we understand them in a way that no other agency does. Utilising almost a decade’s worth of experience and industry insights from parent agency Heard, we’ve cultivated our findings for a sole purpose: making connections between and for the women of Australia.

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Work

Klorane Change Makers Klorane Change Makers
Klorane Change Makers Klorane Change Makers

Klorane Change Makers

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Klorane Klorane
Klorane Klorane

Klorane

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Avene Sunsitive Campaign Avene Sunsitive Campaign
Avene Sunsitive Campaign Avene Sunsitive Campaign

Avene Sunsitive Campaign

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The Good Sort The Good Sort
The Good Sort The Good Sort

The Good Sort

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Genea Genea
Genea Genea

Genea

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Bubze (Brand) Bubze (Brand)
Bubze (Brand) Bubze (Brand)

Bubze (Brand)

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Values

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News & Updates

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From woman to woman: the trend of honest empowerment From woman to woman: the trend of honest empowerment
From woman to woman: the trend of honest empowerment From woman to woman: the trend of honest empowerment

From woman to woman: the trend...

No longer just looking to buy a product, women nowadays are far more likely to want to buy into a positive brand ‘experience’. And when it comes to women, who better to understand how to authentically support, than other women?

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Redefining femininity after #metoo Redefining femininity after #metoo
Redefining femininity after #metoo Redefining femininity after #metoo

Redefining femininity after #m...

In a post #metoo era, the push for women’s voices to be heard is stronger than ever. During this time of complete transparency, how should marketing speak with women?

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Her Agency launches to market Her Agency launches to market
Her Agency launches to market Her Agency launches to market

Her Agency launches to market

A wholly owned specialisation of Heard Agency, Her consists of internal female specialists, charged with delivering marketing solutions for brands focused towards female target markets.

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