We know what makes women tick.

Though we live in the age of the internet, it would seem that we’ve never been further away from knowing exactly where our products come from.   If you’re anything like us, in recent years you’ve been more curious of the people, places and processes that make the products you purchase and use/consume. While there […]

What if you had the ability to cut through the noise; to create a brand, campaign, product or idea that made others go, “Yes! That is SO me.” What if you had access to this incredible tool whenever you needed it; and what if we told you, you already did? We’re not talking new software, […]

As there’s over 80 million millennials worldwide, marketing to them means trying to reach the largest generation in history. With their lives being so intrinsically linked to constant barrage of the internet, how does one cut through the noise?

In the age of Instagram and Facetune, there’s greater pressure than ever for women to appear perfect. To combat the toxicity, a trend of ‘body positivity’ took hold, though what happens when this isn’t enough?

Answering a dire need to understand female cardiac health, startup Bloomer Tech designed a wearable monitor to wear close to the heart: in a bra.

Libra’s latest ad features red period blood instead of the usual sanitised blue, and people aren’t happy.

No longer just looking to buy a product, women nowadays are far more likely to want to buy into a positive brand ‘experience’. And when it comes to women, who better to understand how to authentically support, than other women?

In a post #metoo era, the push for women’s voices to be heard is stronger than ever. During this time of complete transparency, how should marketing speak with women?

A wholly owned specialisation of Heard Agency, Her consists of internal female specialists, charged with delivering marketing solutions for brands focused towards female target markets.