We know what makes women tick.

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About

No two women are the same: each struggle and victory is unique. The myriad roles a woman plays in her daily life, in turn, frame her ever-evolving relationship with the world. The notion of a singular definition of femininity, and a ‘collective’ female experience are the outdated cornerstones of far too many brands and campaigns.

Her caters to what is overlooked about women. Their complexities. Their differences. With a highly-skilled, female-led team of industry experts, we understand them in a way that no other agency does. Utilising almost a decade’s worth of experience and industry insights from parent agency Heard, we’ve cultivated our findings for a sole purpose: making connections between and for the women of Australia.

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Work

Klorane Change Makers Klorane Change Makers
Klorane Change Makers Klorane Change Makers

Klorane Change Makers

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Klorane Klorane
Klorane Klorane

Klorane

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Avene Sunsitive Campaign Avene Sunsitive Campaign
Avene Sunsitive Campaign Avene Sunsitive Campaign

Avene Sunsitive Campaign

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The Good Sort The Good Sort
The Good Sort The Good Sort

The Good Sort

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Genea Genea
Genea Genea

Genea

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Bubze (Brand) Bubze (Brand)
Bubze (Brand) Bubze (Brand)

Bubze (Brand)

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Values

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News & Updates

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Collective Power in Shared Knowledge Collective Power in Shared Knowledge
Collective Power in Shared Knowledge Collective Power in Shared Knowledge

Collective Power in Shared Kno...

Though we live in the age of the internet, it would seem that we’ve never been further away from knowing exactly where our products come from.   If you’re anything like us, in recent years you’ve been more curious of the people, places and processes that make the products you purchase and use/consume. While there […]

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Finding the Strength in Vulnerability with Brené Brown Finding the Strength in Vulnerability with Brené Brown
Finding the Strength in Vulnerability with Brené Brown Finding the Strength in Vulnerability with Brené Brown

Finding the Strength in Vulner...

What if you had the ability to cut through the noise; to create a brand, campaign, product or idea that made others go, “Yes! That is SO me.” What if you had access to this incredible tool whenever you needed it; and what if we told you, you already did? We’re not talking new software, […]

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When Honesty Really is the Best Policy When Honesty Really is the Best Policy
When Honesty Really is the Best Policy When Honesty Really is the Best Policy

When Honesty Really is the Bes...

As there’s over 80 million millennials worldwide, marketing to them means trying to reach the largest generation in history. With their lives being so intrinsically linked to constant barrage of the internet, how does one cut through the noise?

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The new wave of body positivity The new wave of body positivity
The new wave of body positivity The new wave of body positivity

The new wave of body positivit...

In the age of Instagram and Facetune, there’s greater pressure than ever for women to appear perfect. To combat the toxicity, a trend of ‘body positivity’ took hold, though what happens when this isn’t enough?

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Saving lives, one bra at a time Saving lives, one bra at a time
Saving lives, one bra at a time Saving lives, one bra at a time

Saving lives, one bra at a tim...

Answering a dire need to understand female cardiac health, startup Bloomer Tech designed a wearable monitor to wear close to the heart: in a bra.

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Stopping Stigmatisation Stopping Stigmatisation
Stopping Stigmatisation Stopping Stigmatisation

Stopping Stigmatisation

Libra’s latest ad features red period blood instead of the usual sanitised blue, and people aren’t happy.

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From woman to woman: the trend of honest empowerment From woman to woman: the trend of honest empowerment
From woman to woman: the trend of honest empowerment From woman to woman: the trend of honest empowerment

From woman to woman: the trend...

No longer just looking to buy a product, women nowadays are far more likely to want to buy into a positive brand ‘experience’. And when it comes to women, who better to understand how to authentically support, than other women?

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Redefining femininity after #metoo Redefining femininity after #metoo
Redefining femininity after #metoo Redefining femininity after #metoo

Redefining femininity after #m...

In a post #metoo era, the push for women’s voices to be heard is stronger than ever. During this time of complete transparency, how should marketing speak with women?

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Her Agency launches to market Her Agency launches to market
Her Agency launches to market Her Agency launches to market

Her Agency launches to market

A wholly owned specialisation of Heard Agency, Her consists of internal female specialists, charged with delivering marketing solutions for brands focused towards female target markets.

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